Music City Gen X'ers are 20-25 years old. This group is made up of mostly renters including students and singles. This market segment gravitates toward an urban lifestyle preferring life in the city. Young Urban Professionals are 26-35 years old. This group consists of young professionals, often newly married without children. Often looking to purchase a home, this segment prefers luxury condominiums or high-rise apartments located within the city. Mid Life Urbans range from 36-50 years old and is made up of mostly buyers and families, often purchasing a home in a more suburban area. The segment labeled Southwesterners ranges from ages 18-45 and include any southwestern area of Nashville and are primarily targeted as destination users of retail and service in The Gulch.